Eyebeam Alumni Artist Torkwase Dyson, Video Still by Whitney Legge
Eyebeam Alumni Artist Zach Lieberman, Video Still by Whitney Legge
Scope
Brand
Digital
Editorial
Films
Public Programs / Symposia
Reputation
Social
Writing
Eyebeam
Partners
Client: Roddy Schrock, Nat Lemus
Brand/Digital: Chips
Cinematography: Whitney Legge
Photography: Whitney Legge
Reputation / Social: Brent Foster Jones
Since 2020, the office has provided public relations, editorial, digital, social, and public programming advice, guidance, and management to Eyebeam, the “totally, raw crazy laboratory,” and former street level residency that today invests in artists who create with technology. The ongoing assignment to position and elevate the organization spans all marketing communications disciplines, including verbal and visual, and most recently included a redesigned, expanded all new eyebeam.org.
Eyebeam Rapid Response artist @volumetricperformance today launches a hardware kit that allows any movement artist to stream a performance from their own living space. Promotional video trailer by Whitney Legge
We were initially selected to launch “Rapid Response for a Better Digital Future” in the midst of the pandemic, a fast moving online fellowship and cultural intervention designed to “wedge loose the best ideas that extend the horizon of a more humane digital future.” We prepared a series of announcements and arranged a high profile exclusive by Zachary Small in The New York Times. Eyebeam subsequently hosted a radical online/offline festival of art, ideas, and action in 2021 to celebrate the fellowship and launch new artist projects. To promote this ambitious digital convening of practitioners, we produced with socially concerned cinematographer Whitney Legge a pair of dazzling vertical trailers for @Eyebeamnyc.
Eyebeam’s @eyebeamnyc online/offline festival, “From the Rupture: Ideas and Actions for the Future,” kicked off today. The ambitious hybrid program is a celebration of artist inventions and a convening of radical practitioners spanning a multitude of fields and disciplines. Promotional video trailer by Whitney Legge
We subsequently led communications for an artist-led cycle of transdisciplinary art and activism funded by the Henry Luce Foundation and the Mellon Foundation. “Can democracy exist and what does it look like?” This question was the starting point of The Democracy Machine, an evolving roaming ‘R&D’ lab guided by dozens of artists over three years. In 2022, Eyebeam gathered with the first cohort during a lively public program in New York City. We were delighted to visually document the proceedings with Legge who has worked closely with us to create a new, more immediate look for the organization in photography and videography, and to arrange attendance by contributors to Artforum, Art in America, and Frieze.
Executive Director Roddy Schrock, Photograph by Whitney Legge
To kick off the program, we produced for @eyebeamnyc an energizing video message filmed and edited by Whitney Legge with Executive Director Roddy Schrock, in which he confesses that after handing the keys of Eyebeam’s fellowship program over to artists in 2021, “we didn’t know what was going to happen.” And we screened a new documentary on Eyebeam that we scripted, produced, edited and filmed on location in New York City and the Bay Area with Whiney Legge, who shot in natural light in order to imbue a more human feel to an organization associated with invention and technology and social issues like surveillance capitalism. The film featured Eyebeam alumni artists Torkwase Dyson, Zach Lieberman, Marina Zurkow, and others, and surveyed the organization’s history and current impact.
A new and transformed Eyebeam supports artists who make work about the way we live. Featuring interviews with artist alumni Torkwase Dyson, Zach Lieberman, Marina Zurkow, Rashaad Newsome, and Volumetric Performance Toolbox. Film by Whitney Legge and Brent Foster Jones
The office was most recently asked to assist with the repositioning of Eyebeam as it shed its beloved physical flagship residency in New York City and transformed into a digital first organization. Working closely with the Executive Director, a decision to invest in eyebeam.org as a content rich, community gathering platform we made. With Brooklyn-based studio Chips as the design and development partner, we oversaw a significant redesign and expansion of eyebeam.org into an indexical, dynamic space, and played an integral role in nearly every aspect of the new site with a special focus on strategy, creative direction, and writing. We recommended a new content channel and now lead the commissioning, planning and editing of original, seasonal content about art and tech, including commissioned essays, a new and ongoing oral history series with Eyebeam resident/fellow alumni reported by art historian Cassie Packard, and a living, breathing Artist Directory.